Solving The Album Conundrum

Selling unique wedding albums may seem like something optional to do if your business is centered on the Shoot & Burn or Shoot & Share philosophy. However, when we look at the numbers, there is a strong correlation between those who sell 10 or more albums in a year and their business being up year over year or steady at the very least. Which makes sense does it not?


My hope is to share with you some things I have learned over the past two decades of trial and error as a wedding photographer.


Offering albums is not solely about being more profitable, they also serve as marketing material, referral opportunities, legacy heirloom, and hopefully a great final experience with your photography business.